Using Audience Segmentation to Combat Misinformation

Open to IMPROVE-related attendees. 3/27/2026 1-2 pm EST. Audience segmentation is essential for creating effective messaging that addresses misinformation. Research shows that people interpret information through existing beliefs, identities, and levels of trust, meaning misinformation responses must be tailored rather than one-size-fits-all. Continuing her three-part messaging series, Emily Pfender, PhD, will lead a seminar that introduces audience segmentation as an evidence-based approach to understanding audiences and designing messages that are more relevant, credible, and effective.